One by One

We need to remember road traffic victims

Watch the One by One soundtrack

The World Day of Remembrance for Road Traffic Victims is held on the third Sunday of November.   This day is dedicated to remembering the many millions killed or injured in road crashes and their families and communities.  We also pay tribute to the dedicated emergency crews, police and medical professionals who deal with the traumatic aftermath of road death and injury on a daily basis.

The 2018 event theme is Roads have Stories – too many stories of lives lost and life-changing injuries.  See how improving roads to a 3-star or better standard will save lives and serious injuries, as well as the economic benefits of maximising the percentage of travel on 3-star or better roads by 2030 at

One by One has been a volunteer effort and we are thankful to all who have contributed their talent and time.

Music:  Simon Barlow and Aaron Schultz
Lyrics:  Rob McInerney, Simon Barlow and Aaron Schultz
Video Editing:  Jake Ryan
Inspiration & Images: Brigitte Chaudhry, Jeannot Mersch, Peter Frazer & IRVA Irish Road Victims’ Association (
Images:  Paul Wenham-Clarke (
Crash Footage:  TAC, Clemenger BBDO
Publicity:  Judy Williams & Briarlea Green

One by one, the lives are lost

One by one, we mourn their loss

One by one, we count the cost

One by one is one too many

Watch a message from iRAP’s CEO Rob McInerney below

Three ways you can make a difference

1. Change your attitude to road safety

Every crash is preventable and every crash involves a human who didn’t think it would happen to them, or would be caused by them.
Every time a crash is reported ask what could have been done to avoid the crash, or make it survivable. See the UN Member State agreed 12 Global Road Safety Performance Targets and ask your Government if they are making progress on all targets.

2. Join the call for 3-star or better roads for all road users.

When a 1 or 2-star road is improved to a 3-star or better standard the number of people killed or injured can be more than halved. See how roads can be 3-star or better and how many lives can be saved at and join the 3-star Coalition.


3. Donate your time, experience and resources to road safety action.

There are many opportunities to support road safety action in your community.  You can donate your time and expertise to local road safety victims groups or NGOs or provide financial support to help star rate schools, advocate for safer roads or help FEVR and others support road victims.

Click below for some ideas:

Help us share One by One and remember

Share this @irapsavinglives video across your networks and with colleagues, family and friends, and remember. See here for the Publicity Kit.

Listen to the One by One soundtrack

#OnebyOne #WDoR2018 #3StarorBetter

Get in touch with us to find out more information